7 Ways to Make Your Small Business Stand Out

As a small business owner, it’s important that you stand out from the rest of your competitors. You have to know how to grow your business and make people want to talk about it. It’s also important that you know what your customers want from you.

Otherwise, you may end up in the 50% of the small businesses that fail by the fifth year of their launch. Since you don’t want to be included in them, this guide is here for you. Below are seven ways to make your small business stand out in order to succeed and grow.

Let’s dive in:

1.Design a logo that speaks to your audience

man writing on paper in front of DSLR

Every business has a unique story to tell, which is why your logo should do the same. With a custom logo design, you can make sure that your company’s logo tells a clear and concise story that makes sense to your audience.

For example, if you offer dietetic services for pets, your logo could feature a happy dog with a fresh bowl of food on the ground. This would show how much you care about what you do and also connect with people who have pets.

Your logo should also be consistent throughout your website as well as across all of your marketing materials.  The good news is you can easily create a logo using Looka’s logo maker even if you are not a designer yourself.

2. Create a slogan that touches your audience

Nike #just do it text

Another way to make your small business stand out is through a catchy slogan. You might be tempted to think that you need an extravagant slogan to do this, but that’s not true. You just need a one or two sentence statement with an emotional trigger.

Your slogan should also touch on something your audience cares about and isn’t afraid to show their emotions in response. For example, if your business is a restaurant, you could try saying “We satiate hunger in an ambient setting.”

3. Add video testimonials with subtitles

Testimonials can be in the form of text or videos. However, we recommend you to go with video testimonials because a whopping 84% of people say that they’ve been persuaded to buy a product or service by watching a brand’s video.

Video testimonials are short videos featuring industry professionals or customers speaking about their experience with your company’s products or services. These videos are helpful for building rapport with potential customers and letting them get a sense of what you offer.

To take your video testimonials to the next level, you should add the subtitles to them. It isn’t a demanding task since you can automatically generate subtitles with Amberscript.

Subtitles are important to include to spread your word to the masses. Since it would be costlier to create a separate video in each language your potential customers speak, adding automatically generated subtitles is a great deal. It would save you time, cost, and potential customers.

4. Build an online presence

blue red and green letters illustration

Establishing a presence on the internet is one of the best ways to stand out your business. Small businesses can broadcast their messages, make connections with new customers, and reach out to potential investors with a well-crafted online presence.

It’s also important for you to have a cohesive look across all of your social media channels and websites so that people can more easily identify your brand with just one glance.

5. Add infographics

In this day and age, people are bombarded with information. With so much for customers to consume and digest, it can be difficult for you to stand out from the competition.

One of the best ways to grab attention is through infographics. Infographics are visually appealing graphics that provide an overview of a company’s history, current customer base, or other important data. The information is often presented in a way that’s easy for anyone to understand and appreciate.

6. Be active in communities and events outside of your business

If you want to stand out, you must be active. Don’t just post on social media; attend events and start conversations with potential clients and partners. Not only will this create a sense of community for your company, but this also helps you establish authority in your industry.

7. Align yourself with positive values/cause

green plant

Some small business owners may have a hard time choosing what positive values they want to align themselves with.

This is understandable and it doesn’t mean that you should slap a sustainability-themed logo on your company and call it a day.

The important thing is to choose something that aligns with your values, whether that be sustainability, community building, or creating products that are good for people, the environment, or animals. Just make sure it’s something you believe in and are working aligned with it.


The time has come for your business to take the next step. You have given your business all you have and have been doing so for some time now. Now it’s time to make your business stand out and to take the next step in becoming a small business juggernaut. The seven ways introduced in this article are a great place to start with.

Photo credits: Unsplash