To everyone who wishes to rock their video content, the first thing you need to do is invest in buying a Mac. Wait!! Let me clarify one thing before flushing out all the reasons. Having a Mac won’t make you better video content makers. It’s not a magic wand. C’mon. I am trying to say that Macs provide a stable environment and give you access to high-quality software.
It doesn’t mean that you can’t produce good video content with a Windows system. It just makes the entire process a lot easier. Isn’t that what we crave? Still, if you are not convinced, keep reading, and you’ll have a better idea.
It’s User Interface is Intuitive
Contrary to the Windows system, Mac’s user interface is far more intuitive. Experts consider the navigation bar far more superior and elegant than Windows counterparts. Also, the beta version of Siri for macOS works significantly faster than Windows Cortana. It has quicker retrieval times for about every query. And the user interface is improving with all those technological advancements happening in the tech world.
Access to More High-quality Software
Besides the quality content, making videos for marketing purposes requires more than just the right storyboarding. Mac systems have a lot of in-built software to give you the right head start. For example, if you want to record a video, Mac comes with a built-in iSight Webcam and internal microphone that’s “good enough” if you can’t afford a full-fledged video creation team.
This is just one example. You can also raise your bar with a DV camcorder or go for Apple-compatible external web cameras like Logitech’s C615, C920 Webcams. You will get fantastic clarity and flexibility from any angle.
Also, in the HD audio case, you can use a USB or wireless Mac headset for on-screen demos, explainer videos. They will quickly minimize background room echo and environmental noises.
Access to Quality Video Editing Softwares
One can’t get the final product by recording video alone. To make it engaging, a video requires effects, placement of content at right places and angles, and much more. Missing any of these elements will dip your conversion rate. While there are many options available, you can go for macOS native iMovie to edit videos of all kinds.
Additionally, you can use Capto for screen recording edits. And if that also does not help, CameraBagPro is the best option for mid to large scale video editing. For instance, if you have an understanding of how to record video on mac and video marketing basics but have a low budget to spare. iMovie will help you arrange clips using its timeline and set transitions, audio effects, or text layovers. For more, like adding annotations and voiceovers within the same interface, you can use Capto and CameraBagPro.
Access to Professional Video Softwares
Ideally, Windows users are often tied to Adobe’s Subscription plans. But with Mac, you have an option of using Final Cut Pro X with a one-time fee of $299.99. But if you are still an Adobe lover, Mac won’t leave you stranded even there. You can get Premiere at the cost of $239.88 per year as a subscription fee.
Video marketing is a killer marketing strategy to outshine the digital world. With Reels, Story, and social media platforms growing tremendously, video marketing is a sure shot way to rule your industry niche. And video marketing is 50% content and 50% delivery. While Mac won’t make you a star instantly, it will give you access to better and high-quality tools at affordable prices.
Video marketing is flourishing. And with YouTube, Instagram, Facebook promoting videos like never before, businesses and influencers are making use of this marketing tactic to make a name for themselves. As a newbie, if you always thought of making a YouTube channel before and could not do it. Luckily, all you need is one single equipment. And if you are an Apple user, you already got it. It already has a lot of in-built features to give you the right head start.
The best part is you don’t have to make a large investment initially. You can get a kickstart with a single Mac system, and once you establish yourself, you can always add accessories to move on in your video marketing or video making career.
Once you get into this, all you have to do is keep learning, experimenting, and growing from your mistakes. This is the recipe for making a successful video marketing career.
Photo credits: coworkinglondon.com