All You Need to Know About SMS Marketing

As an entrepreneur owning your own business, you will be aware that marketing strategies are highly important if you want your business to succeed. The tactics you use will promote your company, service, or products and make the public know aware of it, increasing potential customers and sales.


There are diverse marketing strategies available, and certainly, you can use more than one as this will improve your chances of targeting different cohorts and increase your audience. One of the most common and valuable strategies used by businesses currently is through SMS. This is a popular choice considering that everyone has a phone and this way companies can easily reach individuals. If you want to apply this method to your marketing portfolio, in this article, we will advise you of all you need to know about SMS marketing.

What is SMS Marketing?

SMS marketing is a tactic that involves businesses sending text messages to potential customers. Often the content of the messages advises individuals of promotions, offers discount coupons and invitations to launch products. This is a highly personalized marketing strategy that allows companies businesses to maintain a close relationship with potential clients – it offers you a way to engage with customers and remind them to purchase your services and/or products again.

What are the Benefits of SMS Marketing?

Believe it or not, a few businesses still do not consider this approach to be effective, therefore do not use it. However, there are many benefits to using SMS to reach out to customers and promote your business. Below are some of these benefits:

High Opening Rate

Statistics show that individuals are highly likely to open text messages. Actually, over 90% of people will read a text message, and this is a massive difference when comparing to emails, as the email opening rate remains at a low 20%. By sending a text message to customers, you are increasing your chances of them actually receiving the information you are trying to convey.

Excellent Timing

Nowadays, most people have a mobile phone, and this is an item that is constantly in the possession of individuals. People can quickly receive information and on the go. Studies have shown that most SMSs are read in up to three minutes. This makes SMS marketing highly effective – you know that people will very likely read your message, no matter where they are,

Low Cost

Another great benefit of this marketing strategy is that it does not cost a lot of money to implement. All you require is a text message, with informative and captive content, that provides customers with enough information to want to read and get involved in your business. Your main expenses will come from the cost of sending SMS, which is still relatively low when in comparison to other marketing strategies. 

Measurable Result

SMS marketing strategies allow you to track and measure your results. You can manage this by checking the number of messages was actually delivered to customers, the number of messages open and read by them; how many individuals chose to opt-out of receiving texts from your company; and how many people were encouraged to take action – for example, visited your website or made a purchase. This is highly useful so that you know if this is an effective strategy for you and for your business.

How to Put SMS Marketing Into Practice?

Now that you have an overview of what SMS marketing is and how it can benefit your business, you need to know how to get started. You may think it is as simple as grabbing your phone and start sending text messages to recipients, but it is not quite this easy, and below we provide you with a few factors to get started:

Know Your Customer

Depending on what your business is, it is very unlikely that it will be suitable for every single individual, therefore it will be pointless to send messages to the wrong cohort. There is technology in place that allows you to find out more about the demographics of your people.

Create an SMS Marketing Team

Creating an effective SMS marketing approach can be complex. If you want to ensure it works for your business, you should ponder consulting professionals with suitable expertise to support you with this. The SMS marketing pros over at suggest that businesses generally lack experience with this kind of marketing. Understanding which types of messages to use in different situations and how to thoroughly use this approach will make the difference between irritating the customer and motivating them to make a purchase.

Write Clear Messages

Text messages are meant to deliver quick information, simple and concise. Your messages should detail only crucial information required to captivate the customer. Individuals are less likely to read large amounts of information, thus reducing the chances of them acting on it.


SMS marketing can be highly beneficial to your company and increase your engagement with customers, but you need to understand this approach so that you can ensure it is effective. Read the information above, so that you know more about SMS marketing and how to use it to your advantage.

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