TrueStart are experts in retail and consumer innovation. We invest in businesses that have a brilliant concept, product or technology and an identifiable point of competitive advantage, but most importantly we invest in and accelerate businesses that are run by an outstanding team of people.

We are at the forefront of a new world in retail and consumer, bringing together powerful ideas and investment capital to create exhilarating new ways of doing business. TrueStart is part of True Capital, the only size agnostic retail specialist growth investment fund that makes investments from £1m – £500m.

Our investment hub is a hotbed for creativity and innovation within the retail and consumer sectors. The 4,300 sq. ft. space is a hive of activity and creative buzz, filled with like-minded retail and consumer focused start-up businesses. The hub is located in the heart of Victoria and is moments away from the head offices of some of the world’s leading fashion, creative and retail brands, including Tom Ford, Burberry, John Lewis and Jimmy Choo.

The Hub provides the perfect environment for you to succeed in the early and critical stages of your business life-cycle, whilst also developing your most innovative retail and consumer ideas.

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