Your name and contact details aren’t enough for a good business card. There are plenty of ways to make your business card stand out by optimal utilization of the 3.5-inch by 2-inch space for design and information. A visually appealing business card attracts the attention of potential customers who would otherwise toss the card away, allowing you to network more successfully. You’re prepared to pursue potential clients once you’ve completed your business plan, built your company, and created your logo. There are so many ways of marketing that will help you ‘ingrain’ your name on a client’s mind.
However, a business card appears to be the last thing on your mind. Yet, it’s amazing how well these simple pieces of paper have retained their ground in the corporate world. You may be losing out on leads if you don’t have one. The quality of a company’s or individual’s business cards is used by 72% of people to appraise them. Additionally, 39% of respondents would refuse to do business with a firm if their business card appeared to be ‘cheap.’
As a small business, you always have the easier and cheaper option of using stock icons to create your business card. You can simply get them printed using your office printer. However, don’t expect it to look spectacular. In this article, we will talk about 5 tips to create a business card. These tips will help you create business cards that will make people want to reach out to you.
5 Tips to Create a Perfect Business Card
Here are 5 tips to create a perfect business card.
- Study popular business cards
- Follow basic design principles
- Hire a professional business card printing service
- Don’t forget crucial details
- Create for your audience
Read on to see how you can put these tips to action.
Study popular business cards
Studying great business cards from a variety of industries, including your own, is one of the finest strategies to produce business cards. Gather as many as possible and place them in a flat area. Make a list of what you think makes each card stand apart as well as what you think doesn’t work well for it. Next, concentrate on your opponents’ business cards. Is there something on their card which makes them stand out? Which one do you like the most and would want to hold on to? You could want to mimic some of the traits you’ve noticed in the cards you’ve studied that you find effective or unforgettable.
1. Follow the basic design principles
Although it may seem self-evident, a business card is just another piece of printed graphic content. When it comes to developing business cards, the basic rules of paper-based design apply.
Maintain legibility by keeping your key text at least 5mm from the edge and keeping your font at a minimum size. Unless you’re primarily working with spot colors, work at 300dpi for the greatest picture rendition and design in CMYK. When designing business cards, many designers believe that using a grid helps them maintain proper alignment and content hierarchy.
2. Hire a professional business card printing service
A professionally designed and printed card builds trust and establishes the tone for a successful partnership. So, don’t let mediocre printing on substandard card stock detract from your good business card design. Once you’ve finished your design, get your card professionally printed on high-quality card stock. Not only will this make a wonderful first impression, but it will also help the card last longer. Affordable business cards printing services like Helloprint are great to get your business cards printed in premium quality. The best part is that if you don’t have a design in mind, you can choose from hundreds of templates. Although you might self-print them for a lesser amount, they will not be as impactful as professionally printed ones. So, why take a chance?
3. Don’t forget crucial details
Every business card should include some basic content that allows potential clients and consumers who get your card to contact you. This will differ from one organization to the next and from one person to the next, but the most common information on good business cards is:
- contact information: mobile number, email, address, and one or two essential social media platforms firm name your name work title
- Only the name, position and phone number may be necessary for some businesses, while all of the above data will be required for others.
4. Create for your audience
Try using the face of your business card for one endeavour and the back for the other if you have many businesses that are complementary. If you have two unconnected businesses, such as a graphic designer by day and a lorry driver by night, you should create different business cards for each to minimize confusion and to communicate directly and effectively to every unique audience.
That’s all for this article. Hopefully, the aforementioned tips will help you design an impactful business card that is hard to forget. Don’t forget that your business card is the first interaction most customers will have with your company. So, make it worthwhile.
Don’t forget to check and re-check your business card details before you send them for printing. Make sure you have included all the important contact details and social media links. However, if you don’t want to go through the hassle of doing everything yourself, simply hire a professional printing service.
Photo credits: Coworkinglondon.com, Unsplash