Being a seller on Amazon is not easy. There are a lot of stores all selling similar, if not the same, items. This makes it difficult to stand apart from the rest, as well as make any sort of sales or profit. Here are some things you need to know to increase your Amazon business sales.
One way to increase your business sales on Amazon is through on-page SEO practices. SEO, or also known as search engine optimization, utilizes the different algorithms built into different sites and platforms to increase specific item or page visibility. For Amazon, this will impact your products and how and where they show up on the search pages. You will factor in researched keywords of trending and popular phrases and words, and tie them into different parts of your product page. These must be relevant keywords that you are trying to rank highly for. The better this is done, the higher up you will show on searches.
Product research comes in handy for several reasons and purposes. As mentioned, you will need to rank for certain keywords, but in order to practice good SEO for these keywords, you need the tools to search for them. Others will look into history sales data, allowing you to analyze them for trends and profitability while trying to predict future sales projections. Helium 10 and Jungle Scout are some of the more predominant market research tools on the market currently, and while they both provide different features, comparing the two tools provides options for sellers to get the all-in-one package they need. Both work with your browser extensions to help optimize and work with your Amazon site to provide you all the information and functionality you need. Of course, that functionality will differ from site to site and store to store. However, despite the differences in products, all sellers on Amazon will have shared needs that come with operating an online retailer. It is important to understand what you want to achieve in order to find the right tools for the job.
The purchasing and shopping experience is a largely visual one. This is one of the many reasons why physical stores are still effective and in business, as you can see and feel the products that you are considering for purchase. When it comes to selling on Amazon, you cannot provide the tactile ability to know what a product feels like, so you need to ensure that your customers can at least visualize them. You will need to take photographs of your products, shooting from several angles, in order to provide as much information to your customers as possible. If you are selling clothes, for example, it is more effective to shoot models wearing your apparel and provide their measurements for customers to understand how they will fit or not. In addition to showcasing information, you also want to ensure that you take quality photos as this will provide your customers a feeling of professionalism when looking at your store and considering the items you sell for purchase. These practices of prioritizing visualization will increase the likelihood of sales.
What separates Amazon from many other retails is customer feedback. They have a system that provides information to customers to sort through their queries based on the popularity and quality of certain products. This directly ties in with customer reviews. As a retailer and seller, one of your business priorities should be to get as many highly rated reviews. This will not only inform other customers of the quality of your products but will also feed into the algorithms and translate to better on-site ranking which also increases visibility and sales for your products and company.
Amazon is the retail channel, but that doesn’t mean that it has to be the only channel that you use in terms of advertising and marketing. Having an online store means you have access to different media and platforms and should be using all of them in order to spread your awareness and grow your brand. Using different platforms for marketing can target different audiences and demographics that would be perfectly suited or more interested in your items for sale. Having a web of networks working in cohesion will increase your impact and translate easily to your business sales numbers.
Your Amazon store sales may be difficult to maintain. There is a lot of competition on the platform, and you have to ensure that you implement the right practices to get your company and products out there. Failure to do so will translate to fewer sales, slow growth, and more difficulty in the long run.
Photo credits: Pixabay