Wayra Fair By Design

Wayra Fair By Design is a new acceleration programme that will tackle the poverty premium: where people in poverty pay more for many everyday goods and services – such as energy, insurance, borrowing, transport and food – than those who can more easily afford them.

The programme, which will be based in Wayra’s Open Future_ North facility in Oldham, will support up to seven start-ups a year.

Start-ups accepted to the programme will receive the equivalent of £70,000 in cash and business services, including working space at Open Future_ North and access to investors, mentors and coaches – and also potentially to a global audience through business development opportunities with Telefónica.

Through the new programme and accelerator, Wayra UK will support grassroots entrepreneurship and attract start-up talent, investment and business mentors.

Wayra Fair By Design will be funded and supported by the Fair By Design Fund, a partnership between Big Society Capital, the Joseph Rowntree Foundation, Finance Birmingham and Ascension Ventures.

The fund has £8 million ready to deploy and is seeking to raise up to £20 million to invest into companies tackling the poverty premium, both within the accelerator and in separate investments across the UK.



Accelerator manager: Wayra UK



Programme Duration: 1 year



Perks provided:

  • Financial Investment: yes
  • Mentoring: yes
  • Access to Investor Networking: yes
  • Legal Services: no
  • Accounting Services: no
  • Office Space: yes
  • Product Development: no



Website: https://wayra.co.uk/wayra-fair-by-design/

LinkedIn page: https://www.linkedin.com/company/17952355

Twitter page: https://www.twitter.com/WayraUK

Instagram page: https://www.instagram.com/wayrauk

Facebook page: https://www.facebook.com/wayrauk


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