Trade shows are an excellent avenue to spread awareness about your brand and any new products you intend to introduce to the market. It would be a shame to put in countless hours of preparation only for you to be invisible at the trade fair. Since you will be up against many other brands competing for the same target audience, you will need to incorporate a few strategies to make your potential customers notice you. Here are a few tips to make your booth stand out at a trade show.
Display high-quality videos
Pictures work great at attracting visitors to your booth. However, short videos are more effective at reeling in potential customers and making them stay longer at your booth. Take time to put together an elaborate video about your company or a demonstration of how your product work. It would also be best to ensure your video is of high quality.
Carry lots of business cards and brochures
Business cards and brochures create an avenue for your visitors to reach out to you after the fair. Please don’t underestimate the power of offline marketing strategies, especially if you are a startup business. It would be a shame not to have brought any or run out before the day ends. You would rather return the excess cards and brochures after a successful day at the trade fair.
Bring your best employees to the fair
Visitors to your trade booth probably know little to nothing about your company and rely on the staff members to provide insight. If your employees are unfriendly, grumpy, always looking down on their phones, or lack knowledge about your company in general, they risk losing potential clients. We suggest bringing knowledgeable staff who will portray a professional image of your company and welcome guests accordingly.
Decorate your booth accordingly
Remember you will not be the only company at the trade fair. Other brands will do their best to set up attractive trade show displays to wow their guests. Therefore, it would be wise to make your trade booth as eye-catching as possible to be visible from afar. Ensure your core message is printed in large fonts and is above the waist length. You could also add a splash of color to your trade booth to prevent it from looking too dull.
Give your visitors an active user experience
As the saying goes, seeing is believing. A product demo could be the icing on the cake to convince your visitors to buy your products. Ensure you bring a few pieces to the fair and encourage potential clients to give your product a go after you have done a demonstration. We guarantee that your visitors will enjoy this active user experience.
If you work smart and incorporate the tactics discussed above, you will stand out from the crowd and reel in more potential clients. After the end of the trade fair, ensure you reach out to anyone who left you their contact details to follow up on potential sales or partnerships. We hope this article has been insightful.
Photo credits: coworkinglondon.com