The growth of any business tends to arrive in sudden bursts, rather than a steady upward trickle. You’ll have periods of recuperation, where you’re putting together the elements that will propel you through the following period of explosive growth.
Successful projects will involve pushing through barriers, and spending time and energy putting multiple components in place to allow for an expansion. But exactly where should you be investing that time and energy, and which projects will yield the best return for your company and your brand?
If you’re not sure of the next step for your business, then you might take inspiration from a few tried-and-tested ways of taking things to a new level – whether that’s in terms of marketing, sales, accounts, or human resources.
Offer a delivery option
In the modern age, customers expect their products to be delivered to the front door, with minimum hassle. This might apply if you’re running a restaurant with a local customer base, or a manufacturer with an international one.
You don’t need to buy into third-party applications, like Uber Eats, to tap into this desire. You might keep your business mobile with the help of the right company cars. You don’t need to spend a huge amount to get something high-quality; a used BMW offers many of the features of a new one, at a fraction of the cost.
Get your finances in order
Haphazard accounts mean ongoing risk for your business. If you should run into financial trouble, then you might find that you’re forced to spend lots of time and energy wrestling with your bookkeeping. The right software solution can eliminate this problem. The same might be said of hiring an impartial third-party auditor to examine your finances.
Start a loyalty scheme
A loyalty scheme is a modern marketing innovation that’s taken off over the last few years. It’s a means of incentivising customers to volunteer their personal information so that you can target them with more bespoke and effective campaigns. You’ll be able to stop competing on price alone, drive up the lifetime value of your customers, and build personal relationships which ultimately help to bolster your brand’s image among the people who matter most: your customers.
Pop-up venues
If you’d like to break out of a rut and achieve explosive growth, then having your brand show up in unexpected places can be extremely powerful. This is the appeal of a pop-up venue: through this kind of practice, you can gain access to markets that were previously beyond you. It’s great for restaurants, but the truth is that businesses of every kind can benefit.
Pop-up opportunities tend to arise only once in a while, so you must do the proper planning and make the most of them.
Photo credits: Coworking London